Tom O'Neil, Managing Director of CV.CO.NZ, has been featured more than 200+ times on local and international television, radio, books, newspapers and magazines.  Tom is also the NZ Herald Careers and Employment Columnist.

This page provides a wide range of free resources and media links from TV, radio and newspaper interviews and features from around the world.  Feel free to delve through and find great answers to your questions in relation to CV development, selling yourself to employers, effective cover letters and interviewing tips.

Television, Books, Newspapers and Magazines

Personal books:

‘YOU'RE HIRED - The Essential Guide to Personal Branding and Job Hunting’ - New Holland 2016
Tom O'Neil
Published in the USA, Canada, UK, Australia and New Zealand 

The 1% Principle - Harper Collins 2013
Tom O'Neil
Published in the USA, Canada, UK, Australia and New Zealand, The 1% Principle recently peaked in the top 5 business books and the top 25 best-sellers on Amazon.co.uk 

Selling Yourself to Employers - New Holland 2011
Tom O'Neil
Published in the UK, Australia and New Zealand


Books featured in include: 

Harvard Business Review - Guide to Getting the Right Job - Harvard Business Publishing 2012
Various contributors

What Color is your Parachute - Ten Speed Press
Richard Bolles
2008-2015 editions
Contributor for the last eight years to the world's best selling career guide, selling more than 10M copies.

Guide to Re-thinking Resumes - Ten Speed Press 2014
Richard Bolles

Premier Magazines & Journals

The Economist - Ask The Expert – Careers and personal development specialist Tom O’Neil
July 14, 2012

Harvard Business Review - Write a Resumé that Travels Across Countries and Cultures
May 3, 2012 


Television

Personal Branding and Career Development - Television New Zealand (TVNZ) - 'Breakfast' Show 

The 1% Principle - Channel 9 Australia

The 1% Principle - Channel 7 Australia

Marketing and branding yourself professionally - Television New Zealand (TVNZ) - 'Seven Sharp' - 

The 1% Principle - Television New Zealand (TVNZ) - 'The Good Morning Show' 

Goal setting and goal getting - Television New Zealand (TVNZ) - 'The Good Morning Show' - 

Finding your passion - Television New Zealand (TVNZ) - 'The Good Morning Show' 

Hitting the hidden job market - Television New Zealand (TVNZ) - 'The Good Morning Show' 

Preparing for the interview - Television New Zealand (TVNZ) - 'The Good Morning Show' 

Starting your job hunt - Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

TV3 - 'Sunrise' - Is your CV presenting you from finding a job?

Television New Zealand (TVNZ) - 'NZI Business Breakfast' 

Television New Zealand (TVNZ) - 'Breakfast' 

Television New Zealand (TVNZ) - 'The Good Morning Show' 

Sky Television - 'Shine TV' ​

Newspapers & Radio

Tom O'Neil: Embrace the butterflies
Remember almost everyone is stressed out to some degree at interview time.
5 Apr, 2019 
​
Tom O'Neil: A word of thanks to first responders
Our emergency services are genuine heroes.
22 Mar, 2019
 
Tom O'Neil: Statistics worth appreciating
Tom O'Neil on some job stats worth knowing.
21 Feb, 2019 

Tom O'Neil: Flexibility top priority for staff
There are a range of initiatives employers can put into place to give workers flexibility.
8 Feb, 2019

Tom O'Neil: Preparation pays dividends
Job-seekers need to be ready for close examination.
24 Jan, 2019

Tom O'Neil: New work year blues?
As the summer holidays end how are you feeling about returning to work?
10 Jan, 2019

Tom O'Neil: Dust off your CV for the new year job hunt
Photos of seafood are a no-no...
9 Jan 2019

Tom O'Neil: Applying internally
It's a horrible having to apply for a position in a company you are already working for.
7 Dec, 2018 

Tom O'Neil: Seven questions to round off the year
Take time to reflect on what you learned this year, says Tom O'Neil.
13 Dec, 2018

Tom O'Neil: Surviving the one way interview
The One-Way Video Interview is a new technique to make life easier for recruiters.
20 Nov, 2018

Tom O'Neil: Show some emotion
Get good at people skills, says Tom O'Neil.

Tom O'Neil: The little things count
The little things we do communicate big things about who we are.

Tom O'Neil: Reflect on your work year
Tom O'Neil says October is the perfect time to reflect on the past work year.

Tom O'Neil: Keys to reduce stress
Workplace stress is a danger to our teams and our businesses.

How to get your story straight
Tips on dealing with tricky interview questions.

Tom O'Neil: Five truths about resilience
Resilience is an attribute that's widely perceived as positive in the employment world.

Tom O'Neil: Get your body language right
Try not to make your body language annoy the recruiter.

Tom O'Neil: 5 signs you have a toxic boss
Good performers don't always make good managers.

Tom O'Neil: Automation on a roll
The employment world is moving faster than ever in terms of new technologies.

Tom O'Neil: CV more important than your passport
Tom O'Neil on the five key things you need to successfully transition into your next role.

Tom O'Neil: Should your CV have a photo?
Tom O'Neil on the eternal CV question.

Tom O'Neil: A little white lie won't hurt
Lying on your CV isn't a good idea.

Tom O'Neil: Take ownership of your company
Let decision-makers know you are adding value to the organisation.

Tom O'Neil: Make your achievements count
This is the time of year when many managers run performance appraisals.

Tom O'Neil: What to ask
What questions should you ask an employer at the interview?

Tom O'Neil: Brand attracts talent
Tom O'Neil on what an employer can do to proactively secure top talent.

Tom O'Neil: 4 ways to wreck your interview
Ensure you deliver a great interview that "sells" you to an employer.

Tom O'Neil: Selling your enthusiasm
As a candidate, enthusiasm is a major part of your unique value proposition.

Tom O'Neil: Networking key in job hunt
For many of us, the entire job hunting process is a nightmare.

Tom O'Neil: Recruit right
How do you want your business to be portrayed in the marketplace?
 
Tom O'Neil: Finding your place in the country
The realities of trading a high-paying job for a role in beautiful rural New Zealand.

Tom O'Neil: Employment predictions for 2018
Career predictions for the year ahead.

Tom O'Neil: What are we teaching our kids?
Are our kids being taught the right skills?

Tom O'Neil: Ensure you are team fit
Improve your culture fit to secure that dream job.

Tom O'Neil: Mistakes that bin your CV
Your CV is your brochure and should sell you professionally to employers.

Tom O'Neil: Get smart for 2018
Before the end of year festivities commence in full flight, do a quick career stock take.

Tom O'Neil: What to do when it all goes wrong
Take charge of your job hunt don't wait for HR people you've never met to open the door.

Tom O'Neil: Interview tips
Tips to ensure you stand out early, during that all-important job interview.

Tom O'Neil: It's the weekend, switch off, relax
Celebrating the 40-hour work week by not picking up your phone.

Tom O'Neil: Small courtesies, big help
Simple tips to help you secure that dream job.
 
Tom O'Neil: A question of being prepared
Get the interview basics right to give yourself a better chance of success.

Tom O'Neil: The big bad wolf of recruitment
Careers expert Tom O'Neil on what to do when faced with a psychometric test.

Tom O'Neil: Get a head start on securing that job
Ready yourself for career opportunities.

Shine a new light on back-to-work blues
How to tell the difference and what to do to get through.

Tom O'Neil: Selling yourself to employers
Ensure you communicate your value clearly when entering the workforce.

Tom O'Neil: Avoiding culture clash
An internal culture is the personality of an organisation.

Tom O'Neil: Be professional right to the finish
It's in your interests to leave a good impression

Tom O'Neil: It's (not) all about you
Most of us think our CV is about highlighting skills and expertise to employers. It isn't.

Tom O'Neil: Managing disciplinary investigations
Give your employee a fair disciplinary investigation.

Tom O'Neil: Don't run yourself out of contention
Tips on marketing your skills to secure the top jobs.
 
Tom O'Neil: Hiring staff? Ask your team first
Employers should consider setting up a formal "refer a friend" programme

Tom O'Neil: Keep your profile up to date
LinkedIn is arguably the biggest game changer the world of employment has had in years

Tom O'Neil: Stopping those dreaded butterflies
The butterflies we feel during interviews are actually designed to enhance our performance

Tom O'Neil: Bored at work
We all have those days at work. Due to boredom, time creeps so slowly and we are mentally pushing the clock to signal the end of the day.

Tom O'Neil: Look before you leap
Now that we are all back to work, kids are back to school and the regularity of general life has resumed, many turn to their career and assess whether or not it's time to move on.

Tom O'Neil: Interviewing well when on the spot
Not many things strike fear into the hearts of jobs hunters more than a random phone call from a recruiter

Tom O'Neil: Getting through to robot recruiters
These days many recruitment agencies and organisations use some form of Applicant Tracking System (ATS) to handle job postings, applicant

Tom O'Neil: Your CV's more important than your passport
What you need in a professional and successful CV

Tom O'Neil: Leveraging your personal brand
Having a strong personal brand is vital to ensure you are viewed as a professional and respected leader in your industry

Tom O'Neil: No erasing your online tattoos
Almost every day our news feeds are full of people posting dodgy photos and comments online, which will only come back to haunt them

Tom O'Neil: Online vs offline personal branding
The authentic you We all know those people... The ones who present a positive "brand" during working hours, then turn into a completely

Tom O'Neil: Maximising LinkedIn
As a specialist in personal branding, I'm continually amazed that many people don't take full advantage of their LinkedIn account

Tom O'Neil: Brand your value
The concept of "personal branding" is foreign to many New Zealanders. Encouraged not to be "tall poppies", we are a nation of humble

Tom O'Neil: What is personal branding?
Personal Brand 'ME'? With the rise of 'hyper personal brands' such as Donald Trump and Kim Kardashian, it's important to understand

Tom O'Neil: Compassion means business longevity
Workplaces that are compassion-free zones are populated with people who are constantly on the verge of burn-out

Tom O'Neil: The Tough Questions
Of all the different types of interview questions prospective candidates are asked, the one people fear the most is the dreaded "behavioural"

Tom O'Neil: Five ways to get offside with your recruiter
Don't be 'that' person As a former recruiter, I have interviewed thousands of people for all manner of roles. I noticed that many

Tom O'Neil: Interview basics always the same
If you are struggling to make sense of the curly questions thrown at you during an interview, don't worry - you are not alone!

Tom O'Neil: Applicants must close well
Career expert Tom O'Neil shares some interview tips

Tom O'Neil: Setting out your expectations
Whether it's a discussion with an employee, a loved one, or a supplier, we all have those conversations we would rather avoid.

Redundancy - it's not the end
You may not like to think about it, but redundancy is something that happens with unfortunate regularity

Tom O'Neil: Take time to plan a career
Take time to plan a career

Tom O'Neil: Working with your spouse
Being able to work effectively with your other half, as well as having a positive and loving relationship after the business is shut for the day, is vital not just to those businesses, but on a larger scale to our country's success.

Tom O'Neil: First person perspective
On the whole, technology has benefited humanity greatly, especially us Kiwis stuck at the bottom of the globe.

Tom O'Neil: Five keys to a great Skype interview
May 25, 2016

Tom O'Neil: How to achieve that healthy balance
April 29, 2016

Tom O'Neil: Health and safety - a board decision
April 22, 2016

Tom O'Neil: The importance of personal brand
April 1st, 2016

The traits of the best employees
March 22nd, 2016

The power of confidence
Feb 6th, 2016

Career16: Focus on outcome, not input
Jan 30th, 2016

Tom O'Neil - Planning key to success
Jan 18th, 2016

Tom O'Neil: Learning not to be scared of success
Dec 5th, 2015

Tom O'Neil: The importance of personal brand
Today individuals are brands in the workplace.

Tom O'Neil: So you want a professional LinkedIn profile? Well, picture this

The power of confidence
Put your best face forward and shine, says Joanna Mathers ... but remember to underpin that courage with ability

Tom O'Neil: Three little words you'll never regret saying to your nearest and dearest
Dame Malvina Major highlights a "blinding flash of insight" and how this changed her life forever.

Tom O'Neil: World changed for artist after 'left-brain' degree
Tom O'Neil's weekly column this week features fashion designer, entrepreneur, writer and philanthropist Annah Stretton and her Light Bulb Moment.

Tom O'Neil: Career fulfilment from helping others to learn
Welcome to my regular "My Light Bulb Moment" series, highlighting a 'blinding flash of insight', business, cultural and sports leaders have experienced, and how this changed their....

Tom O'Neil: Story-telling powerful way to get message across
Kevin Bowler is chief executive of Tourism New Zealand, the Crown Entity responsible for growing the $10 billion international visitor market for New Zealand.

Tom O'Neil: Harnessing power of people pays dividends

Tom O'Neil: Steer ship in the right direction
 
New Zealand Herald - Tom O'Neil: Being a good listener will be well rewarded 
June 6, 2015

New Zealand Herald – Good bosses sincerely care for staff well-being
May 23, 2015

New Zealand Herald – Sir Richard Hadlee - School C failure taught Hadlee valuable lesson
May 16, 2015

New Zealand Herald – Tom O'Neil: Some leaders swayed by power and prestige
Apr 25, 2015

New Zealand Herald – Tom O'Neil: Lightbulb Shone for magazine entrepreneur
Apr 11, 2015

New Zealand Herald – Marital bliss depends on how you keep score
Mar 28, 2015

New Zealand Herald – Tom O'Neil: Work hard and follow your passion in career
Mar 14, 2015

New Zealand Herald – Tom O'Neil: Flexitime is crucial to a balanced work life
Feb 28, 2015

New Zealand Herald – Tom O'Neil: Society and business in symbiotic relationship
Feb 14, 2015

New Zealand Herald – Coming and going: how to move with grace
Feb 04, 2015

New Zealand Herald – Tom O'Neil: OE light-bulb moment sparks direction change
Jan 24, 2015

New Zealand Herald – Tom O'Neil: Identifying your gifts first step to rewarding career
Jan 10, 2015

New Zealand Herald – Tom O'Neil: Colleague's challenge sparks a new journey
Dec 13, 2014

New Zealand Herald – Robyn Pearce: One tiny improvement every day will change your life
Dec 03, 2014

New Zealand Herald – Tom O'Neil: Taking calculated risks can mean big rewards
Nov 29, 2014

New Zealand Herald – Tom O'Neil: Widow's plight sparks a pursuit for justice
Nov 01, 2014

New Zealand Herald – Be a smarty party pants this year
Nov 12, 2014

New Zealand Herald – Tom O'Neil: Don't be afraid to make mistakes
Oct 18, 2014

New Zealand Herald – Tom O'Neil: Focus on your own performance to win
Oct 04, 2014

New Zealand Herald – Tom O'Neil: Freedom to reclaim sense of self belief
Sep 20, 2014

New Zealand Herald – Just six seconds to make your CV count - top tips
Sep 17, 2014

New Zealand Herald – My Light Bulb Moment: Louise Ryburn
Sep 06, 2014

New Zealand Herald – Tom O'Neil: When you pinpoint your talent make sure it blossoms to the fullest
Aug 23, 2014

New Zealand Herald – Tom O'Neil: Take a look at what is important in your life
Jul 26, 2014

New Zealand Herald – Tom O'Neil: Mike Marr profile
Jul 6, 2014

New Zealand Herald – Tom O'Neil: Life's purest rewards can take a little time
Jun 28, 2014

New Zealand Herald – Tom O'Neil: Believe in your ideas and give them a go
Jun 14, 2014

New Zealand Herald – You are the answer to all your problems
May 30, 2014

New Zealand Herald – World-ly advice over business of 'bully boy' tactics
May 17, 2014

New Zealand Herald – Tom O'Neil: Drury seeks a further challenge
May 03, 2014

NZ Herald - Hirschfeld's tale shows importance of connecting with audience 
19th April , 2014

NZ Herald - Tom O'Neil: Tell teens to stay in learning if they don't stay in school
5th April, 2014 

NZ Herald - Tom O'Neil: Body language keys to your job interview
22nd March, 2014

NZ Herald - Tom O'Neil: The three Rs of candidate screening
8th March 08, 2014 

New Zealand Business Magazine 
Reach your potential using the 1% Principle

NZ Herald - Tom O'Neil: Tailored ingredients perfect recipe for job application success
22nd February, 2014

NZ Herald - How to control job interviews
8th February, 2014

NZ Herald - Tom O’Neil: 'Personal brand is vital'
31st January, 2014

NZ Herald - Career 14: Branded for life
31sth January, 2014 

Career 14: Turning dreams into reality
24th January, 2014

New Zealand Herald – How to make family firm work for all 
22nd January, 2014

Radio 1ZB - How to avoid work these holidays
27th December, 2013 

New Zealand Herald – How to avoid work these holidays
17th December, 2013 

Radio Live - Office Christmas parties
16th December, 2013 

Rotorua Daily Post – At this year's office bash, avoid a very bleary Christmas
14th December, 2013

New Zealand Herald – Beware of office-party perils
11th December, 2013

New Zealand Herald – Yellow cards for bad Christmas drinkers
2nd December, 2013

Radio Live - New Zealand Herald – Live Chat: Surviving your work Christmas do with your integrity intact
27th December, 2013 

New Zealand Herald – Christmas parties: big, festive affairs return as firms loosen purse strings
30th November, 2013

New Zealand Herald – The binge that stole Christmas could terminate your career
30th November, 2013

New Zealand Herald – Live Chat: Surviving your work Christmas do with your integrity intact
21st November, 2013

New Zealand Herald – How to survive the work Xmas party (with your dignity intact)
20th November, 2013

New Zealand Herald – Pays to check real deal with jobs
19th October, 2013 

New Zealand Herald – Keep your parachute at the ready 
11th September, 2013

New Zealand Herald – Work-life balance essential so employee can enjoy a job over the long term
20th July, 2013

New Zealand Herald – Maximising your commute
July 13, 2013

New Zealand Herald - Don't let yourself be intimidated by bullying in the workplace
June 29, 2013

New Zealand Herald - Tweak your life in bite-sized bits
June 19, 2013

New Zealand Herald - 'Dead time' can open up your life
May 29, 2013

New Zealand Herald - Selling your brand key to future work
Apr 20, 2013

New Zealand Herald – Surviving Redundancy
Apr 13, 2013

New Zealand Herald - Combine your talent with your passion
Apr 13, 2013

New Zealand Herald - Old-fashioned values still count
March 06, 2013

New Zealand Herald - Getting paid what you're worth
January 19, 2013

New Zealand Herald - Project your brand to get ahead
September 15, 2012

New Zealand Herald - Life experience? I deserve a PhD
August 15, 2012

New Zealand Herald – Getting into the mining industry
July 7, 2012

New Zealand Herald – Success in the outback
July 7, 2012

New Zealand Herald - Future-proofing your career
June 09, 2012

Next Magazine - Making Life Changes with Wisdom
Jun, 2012

New Zealand Herald - Partnering with Your Recruiter
May 5, 2012

New Zealand Herald - Hitting the 'Hidden' Job Market
Mar 24, 2012

New Zealand Herald - Bosses share tips on how to win a job
Feb 25, 2012

New Zealand Herald - You've got the interview - now nail the 
job
Jan 29, 2012

New Zealand Herald - Nine steps to supercharge your job hunt
Jan 24, 2012

New Zealand Herald - Refugees from work rat race! 
Dec 4, 2011

Her Business Magazine - Review of 'Selling Yourself to 
Employers' 
Oct 2011 

Career Guide 'Selling Yourself to Employers' 
Publisher - New Holland - United Kingdom, Australia and New Zealand
Oct 2011 

Careers: Pitch in for free to find right path
Sep 17, 2011

Herald On Sunday - Goal Setting for your Career
Sunday Jun 26, 2011 

'Healing Hearts' Radio Show - Elizabeth Cuckson 
Thursday 17th June, 2011

'Get Out Of Stuck' Radio Show (New Zealand) - Roberta 
Budvietas
Monday 14th February, 2011

Herald On Sunday - Digital dos and don'ts, 
Sunday Jan 30, 2011 

'The Best People We Know' Radio Show - Deb Scott - Boston 
Massachusetts, USA

"The ImageMaker Presents Tom O'Neil" - Dr Joyce Knudsen 
Radio Show - Nashville Tennessee, USA

New Zealand Herald - 'Zombie Chicken' - When your goals go 
wrong! 
Sunday Nov 7, 2010

New Zealand Herald - Managing the Truth in Your Advertising!
Saturday Oct 2, 2010

Herald on Sunday - Setting your Life and Career on the right 
path 
Sunday Sep 26, 2010

RadioLive - Marketing Yourself Professionally!
Thursday 17 Jun, 2010

Bay of Plenty Times - Marketing Yourself Effectively
Wednesday Mar 24, 2010

RadioLive - Focusing Your CV 
Thursday Apr 6, 2010 

The Dominion Post - CV Marketing 
Thursday Apr 6, 2010 

Stuff.co.nz - CV Marketing 
Thursday Apr 6, 2010 

New Zealand Herald - Winz Some, Lose Some But It's A Vital 
Tool
Thursday Oct 15, 2009

New Zealand Herald - Working For Free A Valuable Tool
Wednesday Oct 14, 2009

New Zealand Herald - Self Promotion Key To Getting Work
Tuesday Oct 13, 2009

New Zealand Herald - Email Rules In The Quest For Work
Monday Oct 12, 2009

New Zealand Herald - Networks Open Up A World Of 
Opportunities
Wednesday Apr 22, 2009

New Zealand Herald - Scoring A Job On The Big O.E. Just Got 
Harder
Wednesday May 2, 2009

The Dominion Post - Be A Good Product
Saturday April 18, 2009

New Zealand Herald - Top Tips For Interview Success
Wednesday February 4, 2009

Asia Pacific Post - No Prize For Second Place In Job Search!
Wednesday October 15, 2008

New Zealand Herald - Selling Yourself In A Buyer's Market
Monday October 6, 2008

The Dominion Post - Sharpen Up To Edge Out The Competition
Saturday December 9, 2008

Christchurch Press - Very First Impressions
Saturday December 9, 2008

RadioLive - Ensure Your CV Does Not Lie!
Friday 16 May, 2008

New Zealand Herald - Turning Into A Kiwi Really Works 
Monday, May 12 2008

New Zealand Herald - The Secrets Of Selling Yourself 
Saturday April 19, 2008

Search4jobs.co.nz - It's All About The Sell 
March, 2008

Search4jobs.co.nz - How Important Is A Cover Letter? 
February, 2008

New Zealand Herald - Leap Into A Brand New Career 
Wednesday, January 30, 2008

New Zealand Herald - Taking Your Conscience To Your Next 
Interview
Friday, January 25, 2008

New Zealand Herald - How To Sell Yourself In Your CV 
Saturday, January 19, 2008

Search4jobs.co.nz - Tips For A "Hot CV" 
November, 2007

InBusiness Magazine - Can I See Your CV? CV.CO.NZ Business 
Profile
Spring 2007

New Zealand Herald - Cold Call For The Hottest Jobs 
Monday, June 25, 2007

Mountain Scene - To Whom It DOES Concern 
Wednesday, March 14, 2007

New Zealand Herald - Put Yourself In Cyberspace
Sunday, January 28, 2007

Bay of Plenty Times - Business To Business Supplement 
May / June 2006

New Zealand Herald - Why You May Not Need A CV
Monday, June 26, 2006

Management Magazine - Unleash The Ferrari Within!
March 2006