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Tom O'Neil: What is personal branding?

10/31/2016

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Personal Brand 'ME'?
 
With the rise of 'hyper personal brands' such as Donald Trump and Kim Kardashian, it's important to understand that we are also individual "brands" that need to be successfully managed and protected in our own sphere of influence.
 
Although many Kiwis find this concept of personal branding an uncomfortable prospect, it becomes more and more vital, the further up the corporate ladder you climb.
 
Bright plumage
 
The old saying "the early bird catches the worm" reminds us to get in to the office early, work hard, and maximise our time efficiently.
 
By doing this you will be noticed by those around you and be rewarded for your efforts.
 
Sadly however, this is not always the case in today's business environment. Compare a dull brown sparrow with a bright multi-coloured budgie. The budgie stands out by just having bright plumage.
 
 
Therefore, think about the things that make you stand out, then get out there and make sure your boss and clients know about your unique selling points and achievements.
 
Making it work for you
 
It's obvious that the benefits of a strong personal brand are many.
 
Create new business opportunities

Having a strong personal brand develops a high level of client and industry trust, leading to new business and networking opportunities.
 
Improve sales conversion rates and increase profit
 
People want to deal only with you, as you are seen to be a key leader in your field. This allows you the opportunity to improve conversion rates and increase profit margins.
 
Talented people are drawn to you, and want to be led and mentored by an industry leader.
 
With a strong brand, you can start to speak on behalf of your industry, ultimately driving positive industry change at a national and political level.
 
And personally: New opportunities open up within your own organisation, as you are seen to be an 'influencer in your industry'.
 
External career
 
Recruiters and industry leaders seek you out as your influence and networks grow.
 
This leads to exciting new opportunities that you may not have thought possible earlier in your career.
 
The first thing to do in the development of your personal brand is to find out what others are saying about you right now. If you have never done this before, Google yourself and see what appears.
 
In my next column in my Personal Branding series, I will be exploring how to start developing your personal brand "voice" in your sphere of influence.
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    About us

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    Tom O'Neil B.Soc.Sci.(Psych) MNSANZ  MCDANZ

    Tom is an award winning keynote speaker and international careers and personal development author.

    Published and featured in the Harvard Business Review, Economist, TVNZ and TV3, Tom is also a business and careers Columnist for the NZ Herald. You can read some of his most recent articles here...

    Tom has written the ‘The 1% Principle’, published through Harper Collins in the USA, Canada, UK, Australia and NZ.  Recently the 1% Principle peaked in the top five business books and the top 21 best sellers on Amazon.co.uk.  

    Tom was brought up in an environment associated to human resources and recruitment and has a degree majoring in social and perceptual psychology. 

    After developing and selling two recruitment consultancies, Tom consulted independently in Human Resources to a number of leading national and international organisations including Sovereign Assurance, South Auckland Health, Auckland City and Morgan and Banks.

    After two short period's doing community support work for his church in the Philippines and India, Tom then joined Deloitte as a Management Consultant specialising in Human Resources.

    Over the last twelve years, Tom has been Managing Director of CV.CO.NZ (NZ) Limited, and has been personally involved in designing high quality career solutions for more than 8,000 clients in over 50 countries!

    Contact Tom O'Neil direct on (0800) 282 669 or email him at tom@cv.co.nz to discuss your career and personal development needs.

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    Gaynor O'Neil MRCSA CRC

    Gaynor is a pioneer within the modern world of recruitment and human resources. 

    Gaynor has successfully built up and sold several successful recruitment and HR consultancies and has written various books concerning career matters, one of them sponsored by a national bank.

    Gaynor is also co-author Selling Yourself to Employers’, published through New Holland Publishers in the U.K., Australia and NZ.   She has also been employed as a weekly columnist for a national newspaper, writing about vocational opportunities.

    Admitted to the Institute of Personnel Consultants in 1981, Gaynor is a Certified Recruitment Consultant. 

    You can contact Gaynor direct at gaynor@cv.co.nz
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