CV.CO.NZ - Professional CV service, Linkedin profile design and career coaching
  • Home
  • Pricing
  • Start Now!
  • Linkedin
  • Career Coaching
    • Career Coaching .
    • Social Media Health Check
  • Media / Free
  • Testimonials
  • Blog / Us
  • Locations

The power of strong brand

4/17/2016

0 Comments

 
The power of strong brands is an established phenomenon. Why else would someone pay $100 for a T-shirt with a well-respected logo on it, over an equally well-made blank garment on sale for $10?
 
In the same way that Nike, Toyota and Apple are respected brands, we individually are also brands in the employment marketplace. Some of us have high value, driven by our achievements, successes and networks, while others are less established or respected.
 
Employing top brands for your organisation
 
From a recruitment perspective, the reason for recruiting top "brands" in your industry is very important. The power of a person's individual brand, dictates their level of influence they have in the marketplace.
 
Create new business opportunities
 
The more influence and respect an individual has in an industry (or a niche in the industry), the more potential business opportunities they can generate. The more business opportunities they can create, in turn leads to more income streams as these opportunities are converted. An example would be a respected lawyer in the field of environmental law. As they improve their brand through winning cases, writing articles and having a solid online presence, they become a trusted voice for the sector, in turn generating high levels of trust and influence. Therefore potential clients seeking out a leader in the field to represent them, will choose this person over a less high-profile competitor.
 
Assert your practice and corporate brand
 
Another key benefit that flows from a strong personal brand in your team, is the reflected brand for your business. Having a group of talented, respected and influential team members will ensure your business is seen as a leader in your field.
 
Expand your corporate networks
 
People with strong brands have trusted and respected relationships they can use to generate new networks and influence for your business. This is very important as these new customers become established clients over the long term.
 
Assist in recruitment of talented staff
 
True professionals want to work alongside other leaders in the field so attracting top candidates for key roles becomes easier. This is evident when recruiting talented graduates to your organisation who are keen to learn from the best.
 
Drive speciality in corporate niches
 
If your business is niched, recruiting leaders in this area will drive more business, allowing you to invest in the niche further, securing it ahead of your competitors over the long term.
 
Advocate for positive change
 
A strong personal brand will carry more influence in their sector, and in turn allow them to advocate more successfully for positive change on behalf of the disenfranchised as well as to lawmakers. Their words are influential and carry more weight, leading to positive outcomes for those allied with them and their cause.
 
Recruiting for Personal Brand
 
Remember next time you are looking for a team member to help lead your organisation into the future, add "personal brand" into the mix of your recruitment decision-making. The success of your business may depend on it.

The article is from Tom's column in the NZ Herald - http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11615029 

0 Comments
    Picture

    Archives

    April 2020
    January 2020
    February 2019
    November 2018
    August 2017
    January 2017
    October 2016
    April 2016
    January 2016
    May 2015
    April 2015

    Categories

    All

    RSS Feed

    About us

    Picture

     

    Tom O'Neil B.Soc.Sci.(Psych) MNSANZ  MCDANZ

    Tom is an award winning keynote speaker and international careers and personal development author.

    Published and featured in the Harvard Business Review, Economist, TVNZ and TV3, Tom is also a business and careers Columnist for the NZ Herald. You can read some of his most recent articles here...

    Tom has written the ‘The 1% Principle’, published through Harper Collins in the USA, Canada, UK, Australia and NZ.  Recently the 1% Principle peaked in the top five business books and the top 21 best sellers on Amazon.co.uk.  

    Tom was brought up in an environment associated to human resources and recruitment and has a degree majoring in social and perceptual psychology. 

    After developing and selling two recruitment consultancies, Tom consulted independently in Human Resources to a number of leading national and international organisations including Sovereign Assurance, South Auckland Health, Auckland City and Morgan and Banks.

    After two short period's doing community support work for his church in the Philippines and India, Tom then joined Deloitte as a Management Consultant specialising in Human Resources.

    Over the last twelve years, Tom has been Managing Director of CV.CO.NZ (NZ) Limited, and has been personally involved in designing high quality career solutions for more than 8,000 clients in over 50 countries!

    Contact Tom O'Neil direct on (0800) 282 669 or email him at tom@cv.co.nz to discuss your career and personal development needs.

    Picture
    Gaynor O'Neil MRCSA CRC

    Gaynor is a pioneer within the modern world of recruitment and human resources. 

    Gaynor has successfully built up and sold several successful recruitment and HR consultancies and has written various books concerning career matters, one of them sponsored by a national bank.

    Gaynor is also co-author Selling Yourself to Employers’, published through New Holland Publishers in the U.K., Australia and NZ.   She has also been employed as a weekly columnist for a national newspaper, writing about vocational opportunities.

    Admitted to the Institute of Personnel Consultants in 1981, Gaynor is a Certified Recruitment Consultant. 

    You can contact Gaynor direct at gaynor@cv.co.nz
Download Free Tools 
& Resources
Download our 'Ten Tips to Make Your CV Work for You' and our 'Resignation Letter Report', as well as join our CV.CO.NZ database!
CV.CO.NZ (NZ) Limited
Contact us today on our freephone
(0800) 282 669

Auckland:   
North:        (09) 486 6332 
Central:     (09) 570 2299 
South:       (09) 271 5053 

Hamilton:  (07) 838 0777

National: 

(0800) 282 669
(Including Wellington, Christchurch, Dunedin & the rest of New Zealand)

Email: info@cv.co.nz



"With your wonderful CV, I got a great job offer and I start next Monday.  It would not have happened without your help!!!!  I would like to thank you for everything you did for me."
 Jacky Zheng - IT Specialist


"Well you wouldn't believe it but I sent my resume to apply for a receptionist position.  I got a call as soon as the employer read it and they wanted to start asap!  So thanks a lot for a great CV!"                                        
Gina Larsen - Receptionist

           Click here to read other 
         genuine client testimonials